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Apple Explores New Compensation Model to Enhance Siri AI with Publisher Content

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Apple is reportedly negotiating with publishers to improve its Siri AI by incorporating their content, as reported by The Wall Street Journal.

  • The company is proposing a variable compensation model where publishers would be paid based on actual content usage, rather than a fixed licensing fee.
  • This approach deviates from industry norms, reflecting a shift towards performance-based payments.
  • Apple is considering allocating a nine-figure budget for these publisher payments, indicating a significant investment.

These discussions come as Apple aims to significantly enhance Siri's capabilities, aligning with its long-term promises of a more intelligent AI assistant.

  • The new, improved version of Siri is expected to be launched later this year.

Apple has not responded to TechCrunch's request for comments on this matter.