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Instagram to Limit Reach of AI-Generated Profiles Without Proper Labeling

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On Monday, Instagram announced changes to how it labels AI-generated profiles, addressing concerns about AI personas on its platform.

  • Instagram will now use the label 'AI-generated profile' instead of the previous 'AI creator,' to clarify that a profile features an AI-generated individual.
  • Creators who fail to use this label may experience reduced reach, while those who comply won't be penalized simply for featuring an AI-generated subject.
  • This change responds to user feedback about being misled by realistic profiles that are entirely AI-generated.
  • This is part of a broader dialogue concerning AI influencers. Earlier incidents include the gay dating app Goose being promoted by AI influencers and health-related content being distributed by AI-generated personas.
  • Instagram's adjustment follows backlash over its AI tool that allowed image generation using users' likenesses, ultimately leading to feature removal.
  • This announcement aligns with Meta's recent $18 billion settlement with U.S. states over social media harms to children, prompting changes to restrict minors' access and usage.