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Daydream Introduces AI-Driven Fashion Features for Enhanced Shopping Experience

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Daydream, an AI-powered fashion discovery app, has launched two new features using Apple's iOS 27 developer tools:

  • Image-Based Shopping: Users can turn saved photos of outfits into shoppable results. The app analyzes images, identifies clothing items, and matches them with products from a catalog of 3 million items. Requests for item variations, such as different colors, are also supported.

    • This allows users to utilize screenshots from social media platforms for shopping searches, matching them with available or similar products from the retailer's collection.

  • Siri-Powered Search: Enables users to search for fashion items using Siri voice or text, without opening the app. The results can be personalized through the 'Style Passport' feature, which includes user preferences such as size, brand, and budget.

CEO Julie Bornstein emphasizes these features set Daydream apart due to its fashion expertise and credible brand affiliations. The launch signifies a step towards the company's ambition of creating a comprehensive shopping agent capable of understanding individual styles across various platforms.

Daydream, launched last year, has already attracted 1.5 million users, offering products from over 325 retailers and 10,000 brands including Anthropologie, Dolce & Gabbana, and Nordstrom. This innovation aligns with a broader industry trend towards AI-driven shopping solutions.