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Meta's AI App Muse Outpaces ChatGPT in Initial Downloads, Surges to No. 1 on U.S. App Store

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Meta's new AI app, Muse, has shown significant early success in the U.S. and Canadian markets, surpassing initial download figures for ChatGPT within the first twelve days of its launch. Key highlights include:

  • Downloads: Muse achieved 1.8 million downloads on iOS in the U.S. and Canada, compared to ChatGPT’s 1.3 million during the same timeframe.
  • Worldwide Adoption: Globally, Muse reached a total of 2.8 million installs in its first 12 days.
  • Daily Active Users: Muse recorded 642,000 daily active users in the U.S., outstripping ChatGPT’s 231,000 at a comparable time.
  • Muse was initially available only on iOS and Android in the U.S. and Canada, contrasting ChatGPT’s broader global launch but limited to iOS.
  • Muse claimed the No. 1 spot on the U.S. App Store, surpassing its initial position and outperforming ChatGPT.
  • Muse likely benefits from Meta's robust cross-promotion strategy, integrating with large platforms like Instagram and Facebook, and collaborating with WhatsApp. Apptopia provided third-party estimates for these figures, highlighting Muse as a potential major player in Meta’s lineup of successful apps. However, Meta has yet to release their internal adoption data.