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WordPress Enhances User Experience with AI-Driven Website Management

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WordPress.com, owned by Automattic, has integrated a new AI assistant feature within its hosting platform, announced on February 17, 2026. This enhancement aims to elevate user interaction by allowing site owners to make changes using natural language commands. Here are the key points:

  • Site Management: Users can adjust layouts and styles by giving generalized commands like "make this section feel more modern." The feature primarily supports block themes, excluding classic ones.
  • Content Editing: The AI can rewrite content, offer headline suggestions, and perform translations. It also collaborates within the block notes editor feature introduced in WordPress 6.9.
  • Visual Assistance: The integration involves the use of Google Gemini's Nano Banana AI models to create or edit images through a "Generate Image" button.
  • Integration and Opt-In: The AI assistant is optional and can be enabled under the site's settings menu, or is automatically enabled for users purchasing the AI website builder. The AI assistant presents a forward-thinking initiative aiming to streamline website management by leveraging artificial intelligence.