X Takes Action Against Misleading AI-Generated Content on Armed Conflicts

X, the social media platform, has announced new measures targeting creators who post AI-generated videos of armed conflicts without disclosing the content's AI origins. - Announced by Nikita Bier, X's Head of Product, on Tuesday, the platform will suspend these creators from the Creator Revenue Sharing Program for 90 days. - Repeated offenses will result in permanent suspension from the program. - Bier emphasized the importance of authentic information during times of war, noting the simplicity of creating misleading AI content with current technologies. - X plans to identify deceptive posts using tools to detect generative AI, supplemented by the Community Notes fact-checking system. - The Creator Revenue Sharing Program allows creators to earn by sharing advertising revenue from popular posts. However, the program has faced criticism for incentivizing sensational content, lax content controls, and its restriction to paid subscribers. - The policy reflects concerns over the misuse of AI media beyond armed conflicts, including political misinformation and deceptive marketing in the influencer economy.