Spotify Unveils Taste Profile Editing Feature to Enhance Personalization

Gustav Söderström, co-CEO of Spotify, announced at SXSW a new feature launching in beta, allowing for the first time Spotify users to review and edit their Taste Profile.
The Taste Profile is an algorithmically generated model that informs Spotify's recommendations, impacting playlists like Discover Weekly and the popular Spotify Wrapped.
Initially available to Premium users in New Zealand, the feature lets users view and modify their listening data, encompassing music, podcasts, and audiobooks, thus fine-tuning future recommendations.
User feedback highlighted frustration over recommendations not matching preferences due to shared accounts (e.g., family, kids’ music) and unintentional plays like sleeping sounds, with the new functionality aiming to address these common issues.
The ability to modify the Taste Profile addresses long-standing requests from Spotify users for more personalized listening experiences.
Spotify plans to roll out this feature to additional markets following its initial testing phase in New Zealand.