Apple's Bold Venture: Smart Glasses to Hit Market in 2027

Apple is planning to introduce its first smart glasses in 2027, with a potential early unveiling at the end of the current year, as reported by Bloomberg's Mark Gurman. The news follows a series of updates on Apple's evolving smart glasses strategy and now offers more detail on their proposed styles.

• Designs: Apple is experimenting with four potential designs which include:
  • Large and slim rectangular frames reminiscent of CEO Tim Cook's style.
  • Large and small oval or circular frames.
• Colors: Possible colors for these glasses might be black, ocean blue, and light brown.
• Functionality: Unlike its ambitious earlier plans for mixed and augmented reality devices, these glasses are expected to resemble Meta's Ray-Ban glasses. They will lack displays but enable users to capture media, make calls, play music, and leverage a promised Siri upgrade.

This product marks a tempered adaptation of Apple's originally ambitious foray into augmented reality, following delays and challenges such as the scaled-back production of the Vision Pro due to low demand.