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AI's Linguistic Influence on Corporate Communication

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The article delves into the growing prevalence of a particular sentence construction in corporate communications, which is indicative of AI-generated writing. This phrase construction — often formatted as "It’s not just this — it’s that" — has seen a dramatic increase in usage, especially in large firms' public materials, according to Barron's report.

  • The report sourced data from AlphaSense’s database, highlighting the frequency of the phrase in corporate news releases, earnings reports, and government filings. The mention of this construction quadrupled from about 50 times in 2023 to over 200 uses in 2025.
  • Examples from prominent companies like Cisco, Accenture, Workday, McKinsey, and Microsoft were cited, showcasing its integration in corporate rhetoric and reflecting reliance on AI tools.
  • The discussion is more than just linguistic curiosity — it signals the growing utilization of AI in content generation, raising issues related to content originality and the unintended replication of AI training data patterns.
  • The trend is seen as a symptom of broader AI reliance in businesses and what it means for authorial authenticity.