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Poke Becomes First AI Agent on Apple's Messages for Business Platform

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Poke, a startup known for making AI agents as simple as texting, becomes the first AI agent approved on Apple’s Messages for Business platform. Previously, the platform was limited to businesses like airlines and retailers to engage customers via iMessage. Poke, launched in March, aims to make AI accessible to everyday users for tasks like managing schedules, health, and smart homes via text messaging on platforms like SMS, Telegram, and now iMessage.

  • Poke has exchanged 100 million messages to date, supporting device controls and photo editing.
  • Apple’s Worldwide Developers Conference (WWDC), where they might expand AI offerings, coincides with this approval.
  • Marvin von Hagen, co-founder of Poke’s parent company, notes that Poke pays Apple per user, implying a new revenue model as seen with other AI platforms.
  • Compliance with iMessage standards necessitated adjustments, taking months to align with Apple’s guidelines.
  • Poke raised an additional $10 million from investors like Spark Capital and General Catalyst, valuing it at $300 million.
  • Apple’s comments on future plans remain undisclosed.