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Midjourney Acquires Astrology App Co-Star to Enhance Diverse Product Offerings

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In a strategic move to broaden its product lineup, Midjourney, an AI lab renowned for its LLM-powered image and video generators, has acquired the social astrology app Co-Star. The acquisition was reported by Bloomberg, although the financial terms of the deal have not been disclosed.

  • Co-Star has about 4.3 million monthly active users. It's widely used for creating and sharing astrological birth charts and employs a combination of AI and human effort to generate personalized horoscopes and advice.
  • Midjourney, mainly associated with its popular Discord server for generating text and images, is diversifying into various sectors, including developing a medical arm and a spa. The addition of Co-Star aligns with its philosophy of expanding into different domains.
  • Post-acquisition, Co-Star's team of two dozen employees will join Midjourney, which may push the AI lab towards establishing a standalone consumer app, leveraging the team’s expertise in app development.